The world is changing, music is changing, listening habits are changing and yet, our radios keep on pumping out largely the same old crap, no-matter who you tune to.
- The big music stations and few remaining big labels, spew out pop and prattle 24 hours a day.
- Commercial stations, large and small, are driven by advertisers and so they play it all very, very safe.
- Local public radio (the BBC here in the UK) tries to pick up what's left (largely patronising elderly people during the day and insomniacs at night).
At the same time, people have MP3 players with a huge storage space and a bewildering choice of stuff to put on them. Recording technologies have moved on too, so that musicians can record and distribute great quality albums without signing away their grannie to the big labels. They just need a way to reach the audience that is thristy for great new music and are keen to try a few different types of music too.
It's a fact that as listening becomes more individual, people want to make fresh connections with their music and the world-wide communities around them. That's really what Suffolk 'n' Cool is about, helping you connect, wherever in the world you happen to be.
Suffolk 'n' Cool is the answer to lot of people's needs. New music, fresh content and an independent voice, automatically downloaded to your computer and (if you have one), to your MP3 player/iPod.
New content in manageable chunks that you can listen to whenever and where-ever you like.
If you know someone who doesn't listen to independent podcasts, tell them about how:
- there is so much great new music available
- the people are taking charge of the music they listen to
- independent artists, at last, have a chance of making a fair living by selling their music direct and at fair prices
Lots of people get podcasts through iTunes, you can help promote Suffolk'n'Cool by leaving a review or just rating the show on iTunes.